Grow Your Author Business with Lulu

Hone your craft and grow your business when you use Lulu to quickly and easily publish and sell your books. With over 20 years in business and the world’s best print-on-demand network, Lulu is the perfect way to add direct sales to your author business.

Lulu Press Logo

Copyright © 2026 Lulu Press, Inc. All rights reserved.

Facebook Icon
Lulu TikTok Icon
Lulu Instagram Icon
Lulu Youtube Icon
Lulu Linkedin Icon
Lulu Blog Icon
Lulu X Icon
Lulu Podcast Icon
Certified B Corp Logo

Author Nation Presentations

Did you miss one of our sessions at Author Nation? Get the slide decks from all four of our hosted sessions.

Demystifying Book Buzz: Practical Publicity Tactics for Fiction Authors

Take advantage of a variety of tools from Lulu, from bulk fulfillment to direct sales to distribution and more.

Get the Session Slides

Exploring Print-On-Demand: What’s New, What’s Hot, & What’s Not

Get up to date on the newest mechanics and latest advancements in print-on-demand. The landscape of on-demand products is evolving fast. Stay on top with insights from industry experts.

Get the Session Slides

Scaling Globally On-Demand: Reaching New Markets Using Print Books & Direct Sales Tactics

Modern content creators of all kinds are leaning into direct sales to build their audience, gather better data, and earn more from every sale. This session will equip you with the insights and tools you’ll need to thrive in the competitive of book selling and direct sales.

Get the Session Slides

Lulu Simplified: Everything You Need to Know to Publish Like a Pro

Join the Lulu team for an in-depth workshop and Q&A session about using Lulu. This comprehensive session covered uploading, setting a price, choosing your distribution channels, crowdfunding, and direct sales. 

Get the Session Slides
Lulu Logo

Grow Your Author Business with Lulu

Hone your craft and grow your business when you use Lulu to quickly and easily publish and sell your books. With over 20 years in business and the world’s best print-on-demand network, Lulu is the perfect way to add direct sales to your author business.

Growing Building with a book and money falling

Dedicated
Support

Create a Free Account

Direct Sales Solutions for Authors at Every Stage

Own your customer relationships and data, go wide, and earn more. Take advantage of all that Lulu has to offer, including direct sales, bulk fulfillment, and fast publishing. All with no upfront costs or revision fees.

Integrate with Lulu’s professional-quality, global printing network using Shopify, Wix, WooCommerce, or our Print API. Additionally, Lulu offers a Direct Buy Button to embed your book anywhere, a Direct Checkout Link to sell from your social profiles, emails, or through a QR code, and the Order Import tool to fulfill pre-sales, in-person orders, or crowdfunding campaigns.

BLOG

Skip the Storefront & Sell Direct-to-Reader

The Direct Buy Button is the fastest and easiest way to sell books directly from your newsletter, social profiles, blog, event materials, and website. Get a direct checkout link or embed a buy button to sell your print books or calendars. You won’t need to worry about inventory, taxes, or shipping. Lulu manages the shopping cart, and secure checkout is powered by Stripe.

Direct Buy Button Blog
Read More
Order Import Tool Thumbnail
Watch

VIDEO

Bulk Fulfill Crowdfunding Campaigns

Use the Order Import Tool to bulk upload orders for a book launch, in-person event, or crowdfunding campaign. Place all the orders at once and dropship them to your readers globally.

Direct Buy Button Blog
Get the Checklist

GUIDE

Sell Books From Your Branded Site

Lulu Direct’s ecommerce integrations allow you to sell print-on-demand books from your Shopify, Wix, or WooCommerce store. Automate printing and fulfillment while maintaining control of every sale.

Direct Buy Button Blog
Read More

BLOG

Scale Your Business with Custom Workflows

Take complete control over your publishing and selling when you use the Print API to directly connect any ecommerce service to Lulu’s global printing network. Using the API opens the door to personalized and custom book-of-one printing.

Additional Resources

Shopify & Lulu Direct Thumbnail
Get the Checklist

BLOG

Building Your Online Bookstore with
Shopify & Lulu Direct

Follow this 5-step guide to learn how to connect your Shopify store to Lulu Direct to sell your books directly to your readers globally.

Book Pricing Thumbnail
Price Your Book

VIDEO

Book Pricing Calculator

Check pricing, review product specs, get revenue estimates, and download free interior and cover file templates.

What You Need to Sell Directly with Lulu

Direct Dashbaord Thumbnail
Read More

BLOG

Your Direct Dashboard

Take a tour of the Lulu Direct dashboard and learn how to connect your store, create buy buttons, and manage orders. Lulu Direct is your one-stop for all things direct sales: ecommerce integrations, embedded buy buttons, direct checkout links, bulk ordering, and more.

Publishing Steps Thumbnail
Watch

VIDEO

Publishing with Lulu

It’s free to upload and publish your book or calendar. When creating your project, select the goal “Print Your Book” to follow the print-only steps in the publishing process. As a reminder, you do not need an ISBN for selling direct-to-reader.

Lulu Direct Integration Guide Thumbnail
Read More

GUIDE

The Comprehensive Integration
Guide for Lulu Direct

This detailed guide has everything you need to know about how to add products, connect shipping, and start selling your books with Lulu Direct and your Shopify, Wix, or WooCommerce storefront.

Transferring Files Thumbnail
Get the Guide

GUIDE

Transferring Your Files to Lulu

We make it easy to publish. Just size your interior and cover PDFs and upload them. Use this free checklist to ensure you’re ready to publish your book on Lulu.

Join our mailing list and we’ll match you with the best sales solution for your book goals!

Which Sales Tool Fits You Best?

Support Icon

Dedicated Support

Talk to a real person and get free resources & tools. Just fill out this form, and a lovely human from Lulu's team will help you set up direct sales on your own website.

Contact Our Team